Monday, October 11, 1999
3:00p-4:00p

Special Presentation: Dr. Mario Theissen, BMW Motorsport, "Technological Innovation: from Concept Cars to Racing Cars," Encina Hall, Bechtel Conf Rm

Stanford's Department of Mechanical Engineering,
Department of Aeronautics and Astronautics,
the Center for Design Research
and the BMW Technology Office USA
are pleased to announce a special presentation by
Dr. Mario Theissen, Technical Director for BMW Motorsport
(past director of advanced product development)

"Technological Innovation: from Concept Cars to Racing Cars."

The issues and examples will be of interest to Stanford's advanced technology research community, to technology entrepreneurs and to students interested in advanced automotive industry career paths.

BMW's recently revived motorsport racing program has met with great success, including a win at the 1999 24-hour LeMans race and victory at Sears Point in the American LeMans series. With motorsports being a primary testing ground for pioneering innovations in the automotive industry, it has been a natural transition for Dr. Theissen to draw upon his experience as the former director of BMW's Global Product Innovation Centers in this new arena. He would like to share insights regarding the topics of advanced product engineering and its relationship to racing success.

Monday, October 11, 1999, 3:00 to 4:00 pm
Encina Hall, Bechtel Conference Room

up the main entry stairs and straight ahead. Encina is just south of the Hoover Institute and tower.

This talk is open to all with special reference to Stanford faculty, staff and students.

An open display of the 1999 BMW LMR race car follows from 4:00 to 5:00.

This car won the LeMans race earlier this year and will be raced at Laguna Seca this coming weekend, October 9 & 10. Dr. Theissen will be available for questions about his presentation, the vehicle, and BMW's Motorsport program.

FOR FURTHER INFORMATION REGARDING THIS EVENT:
Kristin Burns >
Design Affiliates Program Administrative Director
Mechanical Engineering Design Division
Tel 650-723-4288, Fax 650-723-3521 http://design.stanford.edu
or
Noelle Rudolph >
Stanford Center for Design Research
Tel 650-725-0158, Fax 650-725-8475 http://cdr.stanford.edu/

FOR BACKGROUND INFORMATION REGARDING BMW:
Nina Rosenbladt
BMW Technology Office
555 Hamilton Ave., Suite 300
Palo Alto, CA 94301
Tel (650)326-4030 ext. 21, Fax (650)326-4433
http://www.bmw-tech.com
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